When I was a kid in the 60s, one of the most satisfying tasks leading up to Christmas was the shopping trip through the Sears Christmas Wishbook! Pen in hand, we would scour the pages for the treasures we wanted to see on Christmas morning. A circle here and a circle there, and our Christmas list was done!
This week we have the first in a two part post on that wonderful book! You see, years ago (1997 to be exact) a book was published that contains every Sears Christmas Wishbook from 1951 to 1969! Now, unfortunately, they only included the boys toys, but since I fall into that catagory it certainly works for me. Here it is!
I purchased mine in 1997 and it's now looking a bit worn. At least I never took a pen to it! However, I looked on Amazon and the book is still in print and can be purchased for 49.95.
Now this book is fairly huge, so we're not going to look at all of it. Still, a few pages this week and next week might be fun. So, let's start way back in 1951, shall we?
The cover of the 1951 book is a great example of Christmas cheer. That Santa's got the goods- and he wants to share!
Cowboys were big in the early 50s! Really big! That's why Walt's park had a huge Frontierland. This is just one of many pages that offered cowboy (and Indian) toys!
I shared this page just because of the Howdy Doody puppet.
Tin toys were big as well. I always wanted one of those tin roller coasters but I never got one. Oh well, maybe next Christmas!
Trains were gaining in popularity, and would continue to do so for years to come. There are several pages dedicated to the dream layout.
Farm toys? Sure! Rural life was still a large part of the American experience, so kids could own a farm just like Dad's!
Now we'll zoom to the other end of the book and check out 1969! Unlike the 1951 book, I was alive and well at this point (I was born in 1962). So, let's dive in!
Ok, the 1969 cover isn't quite as festive. In fsct, we're not even in the house! Still, there's good stuff in there, so let's jump in!
Yep, these are the toys I really remember! GI Joe! The space capsule! I'm pretty sure mine came from Sears.
I still have my Hot Wheels Hazard Hill set, although it's in really rough shape. That thin blow molded plastic didn't age well. Still, it was fun at the time!
I had a Zeroids robot, but I can't remember which one. They go for big bucks now, so unless I fall into a fortune I'm not getting a new one!
Major Matt Mason was popular at this time too. He was a rubber "bendy" figure with a lot of cool accesories. It's hard to find one now that has intact wires.
Billy Blastoff was a rival to MMM. I had the Major, not Billy
Ah, the creme del a creme of toy cars: Corgi! Just look at those cars! The Batmobile! The Black Beauty! Chitty Chitty Bang Bang! All with working features!
And finally, we have the holy grail for a lot of Disney toy collectors: the Marx Disneyland playset!
That's it for this week! How are we going to top it next week? Well, actually 1968 is the best year for the catalog...So good, in fact, that they actually came out with TWO!
Until next time, keep searching for treasure!